• Graphic Design
  • Photography
  • About
  • Contact
Menu

jaysoo

  • Graphic Design
  • Photography
  • About
  • Contact

Blue Gorilla

Blue Gorilla is the parent company of VKNagrani, a men’s designer clothing brand.

“Always Evolving” is the concept of the logo, a constant need to change, grow, and evolve.

Hundreds of T-shirts were printed, in black & white versions.

BlueGorilla_4.jpg
BlueGorilla_1.jpg
BlueGorilla_2.jpg
BlueGorilla_5.jpg
BlueGorilla_6.jpg
BlueGorilla_7.jpg
DSC00589.JPG

VKNagrani

After joining VKNagrani for a short period of time, I couldn’t help but notice the poor quality of the brand’s logo. Feeling outdated, I incorporated 2 contrasting weights to shift the design from weak and ordinary to deluxe and timeless.

Brand colors include Charcoal Grey, Gold, and White.

VK_Logo.jpg
VKNagrani_2.2.jpg
Stationery_1.2.jpg

VKN Manual

A simple, fun, and comprehensive lifestyle booklet with tips and guides on how to tie a bowtie, drink like a gent, recover from hangover, and more!

The VKN Manual printed over 500 copies and is available on VKNagrani.com

manual_cover_2.jpg
Manual_Covers_2.jpg
Manual_Spread_1.4.jpg
Manual_Spread_2.jpg
Manual_Cu2.jpg
Manual_Cu3.jpg

Immigrant In New York

Immigrants In New York is a pillar for all individuals of color to embrace themselves and their heritage. As a reminder that the establishment and greatness of America originated from their success and continues to rely on them.

With the resurfacing of racism throughout the recent years, this design targets victims of racial aggression.

iiny_Design_4.jpg
iiny_Design_1.jpg
UVT11_Blue_Design3.jpg
UVT12_Blue_Design3.jpg
UVT11_Black_Design3.jpg
UVT12_Black_Design3.jpg
UVT11_White_Design3.jpg
UVT12_White_Design3.jpg

Vending Machine Custom Wrap

Instead of the typical vending machine that sells snacks, I designed a custom wrap for one that stocks up exclusively on designer socks.

Towering at 6 feet tall, this machine easily attracts attention from random pedestrians with its unique graphical content.

VendingMachine_Cover.jpg
VendingMachine_FullWrap_2.jpg
VendingMachine_Display.jpg

live love lash NYC

Founded in 2017, Live Love Lash NYC provides luxury service to women of all ages and ethnicities throughout the greater NYC area.

Custom logo pun on the well known “Live, Love, Laugh”. With simplified, organized content, it allows easy navigation for the users without feeling of clutter.

LiveLoveLash_Square_1.jpg
Screen Shot 2018-10-30 at 8.01.22 PM.png
Screen Shot 2018-10-30 at 8.08.12 PM.png
Screen Shot 2018-10-30 at 8.02.05 PM.png

Packaging

A variety of custom label designs for designer socks, clothing, and accessories.

Two versions of sock tags: Burgundy for luxury, Silver for classic.

How It’s All Made label was inspired by the ingredients chart for food, promoting and promising an ethical production process.

Custom pillow box label was designed to hold 2 pairs of assorted ghost socks.

SockLabel_4.jpg
Sock_Label_Squared_17.jpg
SockLabel_2.jpg
IngredientsTag_3.jpg
IngredientsTag_2.jpg
PillowBox_GhostSock.jpg
PillowBox_GhostSock_.gif

Invitations

A compilation of various invitations for exclusive events hosted at a speakeasy venue in Nolita.

Web_Background_WeddingInvite_Melinda+Phillip_2.jpg
NightofExpression.jpg
BoysNightOut2.jpg
Restaurant_Invite.jpg

Dan&Darci

Custom sample designs; main panel + box packaging.

DinoEgg.jpg
DinoEgg_2.jpg

Kissena RX

KissenaRx_Logo_ForWeb.jpg
KissenaRx_Panels_Icons_ForWeb2.jpg
KissenaRx_MockUp_4-Final_ForWeb.jpg
KissenaRx_WallPic_ForWeb2.jpg

BarBets

BarBets_Logo1_White_NotTransparent.jpg
BarBets_Logo1_Black_NotTransparent.jpg
BarBets_Logo_5.5.jpg
Web_BarBets_Before+After.jpg
BarBets_Banner_3.jpg
Web_BarBets_BarBanner.jpg
BarBets_Raffle_1-05.jpg
T-Shirt_Black_1.jpg
T-Shirt_White_Back_1.jpg
Cap_RoyalBlue_Front_2.jpg
Cap_RoyalBlue_Back_2.jpg
prev / next
Back to Graphic Design
7
Blue Gorilla
VK_Logo_Square.jpg
3
VKNagrani
6
VKN Manual
8
Immigrant In New York
3
Vending Machine Custom Wrap
4
live love lash NYC
7
Packaging
4
Invitations
2
Dan&Darci
4
Kissena RX
11
BarBets

© Jay Soo Design 2019. All Rights Reserved.